Tips For Cost-Effective Web Development - Mediaplus Digital Pte Ltd

Web Development Company Singapore - Mediaplus Digital Pte Ltd

There are many misconceptions that people have with respect to Web Development Company Singapore. Most company owners think that creating an e-commerce website would just be a waste of investment. According to them, it is only a waste of time and money. In fact, they think that the process of developing a website is not only complicated but also very expensive. Well, it is time to debunk this misconception because the truth is that there are actually tons of ways on how to choose a cost-effective web development.

If you have a limited budget for creating your own e-commerce site, then you just landed on the right article for you. Our goal is to make people like you be aware of the fact that you can actually come up with an efficient website without actually burning a hole in your pocket. The rest of this article will talk about the tips on how you can get a cost-effective website.

Web Design Company Singapore

1. Know What You Want

This is the first thing that you need to do. Learn to group your priorities with respect to web development. Ask yourself what are the kind of elements and features you want to appear on the site. Take your time to decide the type of website you want to have. When you do this the right way, you will be able to eliminate unnecessary changes or alterations during the process of developing the site. As a result, there will be lesser expenses to pay for your web designer.

2. Be Specific

When you have engaged in a Web Design Company Singapore expert, the first thing that you need to do is to discuss your preferences with its team of professional designers. It is highly recommended that before you get in touch with them, you already have the list of specifics you want to focus on. Aside from saving money, doing this can actually help you save resources. As such, you can use the extra time to focus on the other aspects of your business. At the same time, it can make your web designer work fast since everything is already made available at the first meeting.

3. Do Some Tasks

To get a good deal from your chosen web designer, one of the things that you can do is to perform some tasks on your own. For instance, you can keep yourself in charge with the content that will be posted on the site. That will help you scale down the things that you would like your web designer to work on, and thereby saving on manpower costs.

4. Ask Around

This is the part where you will have to compare and contrast all the available web design firms in Singapore. It is important to note that the prices provided by these firms vary from one another based on several factors. Study what affects their prices so that you will understand the entire process of developing a website. Learn what are the inclusions and exclusions offered by each company. By doing this, you will be able to see which among the firms has the capacity to make your dream website happen at the lowest cost possible.

The ROI You Deserve Starts With A Professional Web Page

Professional Web Development Company Singapore - Mediaplus

Did you know that the secret to a high return on investment for your company is through the development of a professional web page? Nowadays, many people are already using the Internet to get information about certain products and services. Whenever they need to find important details about the things that they are interested in, all they have to do is to go online and use the search engines. This fact is very important for the success of your business venture. You have to take advantage of the latest advancement in technology so that you will be able to optimize your site and increase conversions.

In this article, we are going to give you a list of the top things that you need to focus on in order to get the return of investment that you have always wanted through your website.

1. Choose A Good Design For The Site

Web Development Company Singapore

Did you know that the look of your website can have a positive or negative effect on your business? If the site looks clean and decent, then site visitors are more likely to stay longer on the website. When this happens, there is an increase in the possibility that they will become actual purchasers or buyers. Conversely, if the site has a bad web design, then it can make customers lose interest in what your company has to offer.

When it comes to choosing a design, make sure to consult with a professional Web Development Company Singapore. You must know what you want so that it will be easy to come up with a unique website look that will represent your company in the online market.

2. The Design Must Be Responsive

There is a need to emphasize the fact that many people are already using their smart phones or mobile gadgets to access the Internet. Thus, it is crucial that you ensure that your website’s user experience is consistent throughout different platforms and devices. Some website owners make a mistake of not offering a mobile version of their sites. Get a professional that does responsive Web Design Company Singapore to assist you on this.

3. Add Call To Action Buttons

The call to action buttons are those that dictate your potential clients on what to do with your website. It is imperative that these buttons must be added on areas of the site that are easily accessible to site owners. Do not give your target market a hard time to buy items from your site. Buttons like “Check out now” or “Order this item” must be placed on all product pages.

4. Provide Ways For Customers To Contact You

Even at this exact moment, there are still some consumers who are hesitant to enter into online transactions. They find it difficult to provide their contact information online in the fear that they will be scammed. To give them peace of mind, make sure that all your contact details are available on the website. Provide them with the right methods on how they can get in touch with you should they want to ask questions about your products and services. At the same time, do not forget to add a “Contact Us” page.

Top Features To Boost Mobile Conversions - Mediaplus Digital Pte Ltd

Improve Mobile Conversion Rate

Every company goes online with only one reason and that is to increase sales. However, increasing sales isn’t as simple, and actually there is a great need to design a website that is performing optimally to drive a higher conversion rate.

The challenge is quite difficult considering the fact that there are also other companies who want to achieve the same goal as yours. The competition can be quite difficult which is why you need to take some steps to up your game. There are some basic features that you have to check in order to boost mobile conversions.

Web Designing Company Singapore

Responsive Design

When it comes to designing a website, the first thing that you need to consider is its mobile accessibility. Make sure that you inform your web designer about this so that he or she will ensure that your website’s layout is consistent across different devices that are accessing your website.

The goal here is to ensure that the site will look good whether the viewers use their mobile gadgets or desktop computers. This ensure thatyour website visitors would be able to navigate through your site easily.

Call To Action Buttons

These buttons are important for the success of your e-commerce website. The buttons must appear on places that can be easily seen by potential buyers. It is imperative to note that the buttons must actually work. For example, if you are engaged in the business of selling online items, then you have to place the “check out” button in all the product pages. Do not give your potential clients or existing customers a hard time in looking for the right link to click.

Keep It Simple

There is beauty in sticking to something that looks simple. Be minimalist and ensure that your design appeals to your target audience. As much as possible, keep it simple. What you need to do is to strip the site design and its content down to only its important elements. Focus on the fundamental elements, and create an organized layout for your users to access.

Unsure of restructuring your site? You can always engage a Web Designing Company Singapore to assist you. There are so many firms engaged in the business of optimizing sites with the ultimate goal of boosting conversions.

Focus On Content

This is where you need to find the right team to work for your company. It is important that you must have a team of professionals who will take care of the content of your web pages. Do not just post anything on the site just for the sake of keeping it updated. Instead, give value to your customers by providing content that matter to them. Take note that having good content on the website can actually make people remember your site. At the same time, it can also make them stay longer on the site. This will definitely contribute to your conversion rate.

Mediaplus Digital Pte Ltd
Address:
10 Kaki Bukit Ave 4 #05-65,
Premier @ Kaki Bukit
Singapore 415874

Tel : +65 6816 3168

Email : wow@mediaplus.com.sg

Top UI Design Trends That You Should Pay Attention To - Mediaplus Digital Pte Ltd

Top UI Design Trends for 2018 - Mediaplus Digital Pte Ltd

User Interface (UI) plays a direct role in enhancing user experience. A good UI is visually stimulating which will help to generate interest and traffic for your site. On top of that, your website usability is also largely determined by the website’s UI. In today’s article, we will look at the UI design trends around the world to provide some inspiration for you the next time you look to create a new website.

Website Design Company Singapore

Full Screen Videos

Text and images are 1-dimensional stimulus that provide a one dimensional visual experience.  A video on the other hand gives you a full-on experience, with audio and visual satisfaction over a much longer period of time. This is exactly the reason why the usage of an immersive, full-screen video is becoming widely popular in a website’s design. It is a full-on engagement with your audience that allows for a rich story-telling experience. This helps users engage and relate with your brand much more easily.

Vivid Colors

Although a clean and minimalistic look is still popular, vivid colors have taken over as one of the forefront of web designs.The biggest advantage lies in the ability to invoke complex emotional and personality in the design. Gradients and rainbow colors are two of the many ways you can play with vivid colors to create great energy and make strong statement in your webpage. Lastly, the versatility offered is what makes this design popular for enriching the user experience.

Typography

Typography is nothing new to the world of design. Amazon, Apple and Google have long been creating custom typeface for their brand and products.  What has truly evolved in recent times is how typography is used today. Today, typography can be seen as the bold centerpiece of a website’s design. Infusing the typeface colors, size and placement with other elements such as picture, video and illustration brings forth an endless combination for an amazing user experience.

Illustrations

Another very versatile medium, custom-made illustration offers a sense of personality and character of the brand. Depending on your brand values and identity, illustrations offer a medium that allows you to capture your audience’s attention through the creativity. Designers can play around with the style and add animation or typography to further enhance the complexity of the design, which bring forth a rich and engaging experience for users.

For a truly breathtaking and effective design, a lot of focus has to be put into webdevelopment to allow consumers to relate to your brand and build a long-term bond. Need help in web design? Contact a Website Design Company Singapore expert today.

How Important Is It To Have A SEO-Friendly Website?

The Basics of SEO Friendly Design and Development

With many companies engaging in Website Design Company Singapore, one of the most popular question is: ‘is it worth paying the extra cash to create one that is SEO-Friendly?’

It must be noted that many people are accessing different websites through the use of varying devices. The goal here is to make sure that your e-commerce website has a mobile version too.

Once you are done with working on the design of your site, the next thing that you need to consider is Search Engine Optimization. There is a need for you to work on this so that your website will be easily found when users search for your products. Take note that it is important to make your company’s brand, as well as its products and services, to be known in the online market. Otherwise, you will not be able to capture your target audience and turn them into your loyal customers. The question now is: How do you achieve a SEO-Friendly site? Read the rest of the article to find out the answer to this.

Web Design Services Singapore

Choose A Good Hosting Provider

Without a hosting provider, the worst thing that can happen to you is having to cater for the losses incurred when your website is down. When this happens, you are losing out on the opportunities to engage with your online customers and your brand’s online reputation will also be affected.

This is why you really need to look for the right web host provider for the website. At the same time, take note of the significance of choosing a high bandwidth for the site.

Give Access to Content

Some websites require a log in or registration before content is made available to the site visitors. This is something that you need to avoid especially if you want people to stay on your website. A high bounce rate can hurt the statistics of the e-commerce website. Therefore, it is really imperative that you give users easy access to all types of content.

Conduct Update and Maintenance

One of the things that you must never forget is to update your website regularly. Create a schedule for checking the status of your site. When you do this, it will become easier on your part to detect some problems or complications. It will also enable you to provide the proper remedies before it gets worse. At the same time, this is also necessary so that you can keep up a good ranking at Google. Web crawlers have the capacity to detect whether or not there are new content on the site. If Google finds out that the site is outdated, then it is more likely for them to penalize your website rankings.

If you believe that you are not equipped with the right skills as regards web development as well as digital marketing, do not worry because you can always engage a professional that offers Web Design Services Singapore.

How Does SEM Allow Smaller Companies To Compete With Bigger Companies?

How Your Small Business Can Compete With a Larger Competitor

All businesses, regardless of its size, always have the same goal and that is to earn higher profits. For a small company, it may be difficult to gain market share and compete with the big players in the market. The question is: how can they compete especially in the online market?

In this article, our main focus is on the importance of Search Engine Marketing for smaller companies. By reading the rest of this write up, you will discover that it is possible for smaller companies to compete with the big ones. Here are some of the tips and tricks that you need to follow:

Search Engine Marketing

1. Select The Right Keywords For Your Website

Be strategic on the keywords that you will use to promote your website. Take note that buying ads online, such as advertising on search engine pages, can be expensive. To make every penny count, it is highly recommended that you select the right keywords. Invest in relevant and high converting keywords.

2. Write or Create Alluring Ads

After you have shortlisted down a list of keywords, the next thing to do is to craft out creative ads to feature to your target audience. Communicate your unique selling point (USP) to your potential customers and catch their attention by informing them of the promotions available in your site. 

3. Use Social Media Channels

Just because you are a small business does not mean that you cannot stand out from the big ones. As already mentioned above, the playing field can be made even for all the industry players. The best example of this is when it comes to managing social media accounts. At this point, it is important for you to use all your online accounts in the smartest way possible. Use a content calendar and create a schedule to share content via all your social media channels.

4. Build Better Connections and Relationship

The success of your business is also dependent on how you manage connections and relationships with your existing customers and potential clients. Make sure that you are responsive to queries given to you. At the same time, you are also highly encouraged to interact with the online community. Connect with potential clients and encourage them to visit your website.

If you are still unconfined with executing these steps, you can always get engage a Web Designing Company Singapore that offers SEM services to assist you or to manage your digital marketing efforts. All you have to do is to do your research and engage one that is reliable and will help your business succeed through search engine marketing.

Mediaplus Digital Pte Ltd

Address:

10 Kaki Bukit Ave 4 #05-65,

Premier @ Kaki Bukit

Singapore 415874

Tel :+65 6816 3168

Email :wow@mediaplus.com.sg

Having A Peace Of Mind With Managed Hosting - Mediaplus Digital Pte Ltd

What Exactly is Managed Web Hosting

One of the key considerations of Web Development Company Singapore is whether one should select an unmanaged hosting or managed hosting. There are people and companies who would spend the lowest amount to manage all the technical issues and situations by themselves. However, there are people who would pay more for someone to handle such issues. This article explores the reasons for the latter. Before that, one must understand what maintaining a modern server entails.

Staffing And Expertise

To maintain a mere server, a number of staff is needed to develop or download scripts, patches, upgrades, intervention while installing scripts, monitoring scripts, and more. Without specialised professionals, your website would be vulnerable to attacks. Additionally, it is necessary to update machines software constantly to satisfy the customer’s needs and demands. Likewise, professionals who have the technical tools to make these changes can only do this.

Singapore Website Development

Thus, maintaining your own server instead of getting a third party is only advised if your company has adequate staffs that are possess high expertise in this area. Managed Web hosting is highly advised for those who have limited technical knowledge.

Save Time and Energy

Managed Web hosting frees up businesses from spending time on web server maintenance. They do not have to constantly be aware of the latest security patch or backup their files. Additionally, adequate staffing is needed to ensure that these operations are being managed constantly. These business owners can thus focus on what they are good at and do not have to worry whether savings might be lost due to issues arising from a non-managed account. In turn, more time and resources can be spent on developing one’s online presence.

Not Much More Expensive

Saving cost would be a great idea if getting a managed hosting is much more costly than its counterpart. The benefits apparently outweighs the costs. By spending some money on getting a third party to manage it, much time is saved. For example, hours are required to fix a botched upgrade, and may apply to a simple disk check. These hours robs manpower that could be used in other areas that generate revenues.

Higher Profit

With the above considerations, managed hosting will be a great choice especially for small businesses as the time saved by getting adequate professionals with technical skills to deal with this matter frees up time to focus on other business areas and activities.

Why experience unnecessary pressure on yourself by spending time on finding staff, maintaining the server, and worrying about cyber threats when you can delegate the responsibility at a reasonable cost to a full service digital marketing agency and Singapore Website Development? If you do, you can have a peace of mind and worry about more important things that would boost your revenue.

Five Pillars of SEO Strategy - Mediaplus Digital Pte Ltd

Your online presence, which involves developing an efficient Search Engine Optimization (SEO) strategy, is incredibly important in a digital world today. Huge profits can be lost once an organisation’s first page rankings experience a drop. Thus, below are key principles of SEO that you might want to update your company with.

1) Technical SEO

Technical SEO is the foundation to get any content out to consumers. Staying competitive is challenging as some organisations may completely customized their sites. You can only outwit them if you are better in other areas. Additionally, this may come with several issues that are associated with similar platforms. Fixing technical issues can be complex especially if it involves high-level technical skills like coding.

2) Site Speed

The time it takes for consumers to access a site can affect their likelihood of wanting to access those sites again. As users might access them via their mobile phones and have a shorter attention span when using them, they may expect your website to be of a certain speed. You can check your own site speed for free at websites like gtmextrix.com to make sure that your site is of a certain speed. Just like Technical SEO, addressing known issues can be difficult. Thus, do not be afraid to discuss with the several Web Development Companies in Singapore to address any issues that may arise.

Web Development Companies in Singapore

3) Users’ Experience

Users’ experiences are impacted by search results that are determined by algorithms set in place by Google. Thus, it is essential to understand the interactions between users and your website. For example, if users often click back to the search engine after visiting your site, your site may not fit the search. These are also affected by the visual appeal of the site and its content, as well as the site speed (as mentioned above). Consequently, they affect whether users would remain on your site to do business with your company.

4) Content Optimization

Content that features long-tailed keywords will be ranked for multiple terms, thus increasing its visibility and presence. However, the efficacy of the content portrayed depends on the needs, preferences and desires of users. Content that is tailored to those needs would ensure a higher success rate that they would be accessed. Additionally, you must think of ways to make those content prominent out of the other prevalent sites.

5) Link Building

Links are used to find out about new web pages and their rankings. It is very essential in SEO, yet not many can do it well. The traffic you receive would depend on your site’s authority and rank for long-tailed keywords.

Link building thus allows you to outreach to other credible and relevant sites. It also helps to build lasting relationships with consumers and increase your own reliability. This also contributes to higher traffic that in turn contributes to increase in sales.

6) Moving Forward

SEO is here to stay and will continue to be the means of developing links to your business. Do not be afraid to find companies that provide SEO Services to ensure that reliable websites would be develop to appeal to users and increase your ranking. If the above pillars are not part of your SEO strategy, it is time to reconsider your approach.

An Excellent Web-page As The Springboard For Your Business Success

Increasingly, more and more companies are placing their emphasis and resources on Web Development and Website Design Services Singapore. This is because more and more companies are seeing the importance of venturing online.

In this article, the primary focus will be about designing an excellent business as the springboard for business success.

With the recent advancements in technology, it becomes easy and convenient on the part of consumers to find the items they want to buy online. They no longer need to go to the malls or stores before they can order for the products they need and want. Nowadays, all they need to do is to visit the web pages of their favorite sellers or brands. Everything can be facilitated online instantly. This allows consumers to save a lot of time.

Web Design Company Singapore

Needless to say, there are already thousands of websites available on the Internet. The owners of these sites also share the same goal as yours and that is to succeed in their business ventures. This is where the challenge starts because you have to compete with the other websites. You have to make sure that you can make your e-commerce site stand out from all the rest. It must be the go-to site of people who want to shop online. To make this happen, you must work hard on the design of your website.

Look At The Design Elements

When it comes to developing and designing a website, always take into consideration the design elements that you will add. Well, first of all, it is imperative that you think of the overall look of the website. Try to choose a simple and minimalist design. Take note that the visual appeal of the site can influence your buyers’ purchase decision.

Create A Responsive Site

The next thing to do is to make sure that you have a responsive Web Design Company Singapore. At this point, you have to recognize the fact that many people are already using smartphones and mobile gadgets. These devices are often used in accessing the Internet. As such, the task here involves adding important codes on your site that allow it to automatically convert itself depending on the type of device used by the site visitor. To get a full understanding about this, you can always get in touch with a web design agency to assist you.

Make A User Friendly Website

This is pretty obvious already. As you take on the challenge of creating your own website, do not forget to imagine how site visitors would react on every choice that you make. Customer satisfaction must be your top priority. When they like what they see on the website, then they are more likely to make a purchase. On the other hand, if the site is unclean and the elements are scattered, then most likely they will not buy from the e-commerce website.

If you need help organizing your e-commerce store, get an expert that does ecommerce web development to assist you.

A Simple Guide to Email Marketing - Mediaplus Digital Pte Ltd

Email Marketing has been stated as the best tool to generate the most rate of return or return on investment. This would involve obtaining customers’ email addresses. However, what do you do with those email addresses? To be effective, it requires more than just sending content to those addresses. Below are some strategies that you can consider to better market your organisation, brand, services, and products.

Email Marketing

1) Build Your Database

First, you need to harness a huge amount of email addresses, including your current subscriber database if any. Build on your existing customers by rewarding them to ensure customer loyalty. For example, you could get them to access a free online course or e-book on your page only after they have given you their email address. This applies to any starting or well-established organisations. However, upon building a solid database, it is vital to ensure that the content you deliver to your customers would not be marked as a spam.

2) Avoiding The Spam Category

It is not only a good practice to ensure that your emails will not be marked down as spam, it is also a lawful practice. Laws and charges are set out in place to prevent criminals from sending spams to deny one’s organisation services and access to networks.

To ensure that your emails will not be categorized as spam:

• State your postal address clearly
• State the receiver’s name personally. Doing that would increase the likelihood that your email will be seen as important and read.
• Do not use deceptive email titles. Instead, state your content and intent clearly.
• Allow customers to unsubscribe easily. It is better to have willing subscribers who would actively read your content, rather than customers who would ignore or delete your messages. Once they unsubscribe, make sure to stop sending emails.

3) Constructing Appealing Emails

Developing content that attracts readers is based on the same principles of developing a good first impression when meeting someone. Within just a few seconds, people develop either positive or negative impressions of the other. To have a positive impression of your email depends on the subject title and headers. This may involve prior research to know what kind of words would constitute an appealing title. Additionally, try to keep them succinct. Once you have come up with a good title, set a good “pre-header” after the subject line.

4) Tailor Content According To Needs

Relating to the above, what would appeal to your customers would be according to their desires and needs. These can be obtained from prior surveys that you might have conducted before targeting certain information to them. As you break down those needs, there may be patterns to be aware of including their gender, product preferences, how they use your products, certain services that they constantly sort after, and more.When you have more information about your customers, it will give you the advantage of tailoring content to their needs and wants.

5) Above-The-Fold

Once you have built an adequate list of subscribers, ensure that your email would not be marked as spam. Construct effective titles and understand your customers’ needs, subsequent content must continue to be effective and clear. The term – “above-the-fold” is often referred to as the upper half of content in newspapers that is visible to the reader before they continue reading. It is important to display something enticing that can be in the form of a striking image or interesting quote (get creative), that would draw your subscribers to open the email and continue reading.

Lastly, do make sure that your content is vetted before sending them to your customers. If you are unsure of doing so, you can always look for a professional offering   Web Design Services Singapore to assist you in pitching your content.